Using TikTok in your marketing campaign

In 2022, we must admit that the fiercest and strongest competitor in the market for Facebook and Twitter is TikTok. It is currently one of the most used and downloaded social media platforms in the world. According to a statistic published in 2021 by Google, TikTok is the most downloaded application on the Play Store in the world - without games - outperforming applications such as Facebook and Twitter, with several downloads that exceeded 380 million downloads, as the number of its total downloads exceeded the 3 billion download mark.

History and creation of TikTok

Developed in 2016 in China, TikTok was first called Douyin, and in the first year it managed to attract the number of users up to 100 million users.
After acquiring Musicl.ly, it was launched globally under the name TikTok, and has remained in China as it is under the name Douyin, but globally under the name TikTok.

How TikTok helps you grow your business

TikTok is very similar to YouTube and Instagram in their work and the content they provide, marketers and influencers rely heavily on them to promote their services. TikTok contains a lot of useful tools and tactics for you as a business owner in advertising and marketing through short videos.

TikTok helps you by:
Building an interactive community
Building commercial awareness for your brand
Increase Sales
Advanced and professional advertising platform

How to sell your products via TikTok

To market your products and services through TikTok, there are three different ways you can take advantage of them:

1- Via Influencers

Influencers on TikTok are one of the biggest pillars of the app, celebrities in your field may make the difference in your sales by promoting your product on their personal channel. You don't need stars in the content industry, you just must do some research to find out about celebrities in your field and contract with one of them according to your advertising budget.

2- Create your own videos

In this step, you have great freedom to unleash your imagination and creativity in marketing your product and service, literally complete freedom in marketing your product. All you have to do as a first step is to create a business account on TikTok and start creating your content.

3- Paid ads on their ad platform

Here is a step to invest some money to reach the largest number of your target customer segment. Advertising costs on TikTok, like other social media platforms such as Facebook and Twitter, unite many strategies to pay for your advertising.
It all depends on your advertising campaign and its goal.

If you want to know more about using TikTok in your advertising campaigns, feel free to explore Talent Supplier.